The Product
Project scope:
visual branding design // packaging design // product design // content design templates
COOLCRFT is a fashion brand for the craft beer community in the UK. Their flagship products are stylish bags for the people on-the-go. The brief for COOLCRFT was asking for an edgy yet playful visual branding, something that would represent functionality and style. To do this, we created a design that plays with negative spaces, somehow close to a puzzle to symbolize “something that fits together”. To bring out the playfulness of the brand, we partnered it with a colorful, geometric, textured visual style.
