HALLYU WEDNESDAYS is an online mental health safe space for BTS and all K-wave fans — an initiative of Project Steady Philippines.
The brief for Hallyu Wednesdays was to rebrand their existing logo from scratch. The client wanted to incorporate K-wave in the logo while representing different branches under the brand. Our solution? A flexible logo showcasing various interchangeable symbols, catering the brand’s need.
The graphics, from the customized font to the playful elements, are highly inspired by the people behind it, the community supporting it, and the positive energy from it.
Behind the Main Logo
The Hallyu Wednesdays logo is a combination of a wordmark and icons. It is a flexible logo where the symbols are interchangeable according to what the brand requires. The logo is structured with hints of Korean-wave to highlight the overall theme of the brand.
Flexible Logo
In Hallyu Wednesdays, we use different elements to symbolize the activities under the brand — Meditation Mondays, Friday Mug Chats, and other future events. The font use is customized to make it modern yet friendly, with hints of the Korean wave.
Logo Elements
Sample Combination of Elements
Project scope:
Logo & visual branding design // Content design // Character design
